Email templates · E-commerce
E-commerce email templates for online stores
E-commerce email templates for online stores: new arrivals, sales, abandoned carts, back-in-stock alerts and reorder reminders — built to turn browsers into repeat buyers.
10 templates
E-commerce email templates
Click a template to see it full size.
Abandoned cart reminderFriendly cart reminder with the items left behind, trust badges and a small nudge coupon.E-commerceOrder shippedShipping update with delivery progress, order summary and a tracking button.E-commerceBack in stockAlert subscribers that a popular product is available again, with social proof and urgency.E-commerceNew arrivalsFresh-drop showcase with a navigation menu, four-image collage and two featured product cards.E-commerceReview requestPost-delivery ask for a product review with three quick reaction buttons and a thank-you coupon.E-commerceLoyalty points summaryMonthly loyalty statement with points balance, progress to the next tier and a rewards table.E-commercePay online & save (COD to prepaid)Nudge cash-on-delivery buyers to pay by UPI with a small discount and faster dispatch.E-commercePrice drop alertTell shoppers an item they viewed or wishlisted is now cheaper, with old vs new price.E-commerceFestive gift guideAny-occasion gift guide with budget bands, corporate gifting and gift wrap.E-commerceRefer a friendGive ₹200, get ₹200 referral email with steps and a share link.E-commerce
Use them for
When to send e-commerce emails
- New arrivals and collection launches
- Sales and discount codes
- Abandoned cart reminders
- Back in stock and time-to-reorder emails
Tips
Make them work harder
- Show the product, the price and one clear “Shop now” button.
- Answer the usual doubts: delivery charges, COD, returns.
- Use product blocks so each person sees what suits them.
- Track revenue per email, not just opens.
FAQ
Questions
Are these e-commerce email templates free?
Yes — all 10 are included with MailNesto, on the free plan too.
Can I change the colours, pictures and words?
Everything: text, images, colours, fonts, buttons and layout, in the drag-and-drop editor. Your brand kit applies your logo and colours in one click.
Will they look right on phones?
Yes. The layouts stack into one column on small screens, and you can preview both views before sending.
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