MailNesto vs EmailOctopus
MailNesto vs EmailOctopus: an honest comparison
Pricing, all 51 features side by side, where EmailOctopus may suit you better, and how to switch. Facts checked Invalid Date.
At a glance
The short version
| MailNesto | EmailOctopus | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Low-cost email marketing tool with a drag-and-drop or code-your-own editor, automations, forms and landing pages. A separate product, EmailOctopus Connect, sends through your own Amazon SES account. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Monthly or yearly subscription priced by subscriber count; yearly billing about 10% cheaper; plans upgrade automatically as the list grows |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | Starter: up to 2,500 subscribers, 10,000 emails/month, 1 user, 1 landing page and 1 form, EmailOctopus branding, reports kept 30 days |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Pro from $9/mo billed yearly (about $10/mo billed monthly) for 500 subscribers and 10,000 emails/month, with unlimited users, landing pages and forms |
| Price goes up with | Contacts and monthly emails | Subscriber count, with each list counted separately. Pro email allowance is about 10x subscribers. Custom quote above 500,000 subscribers. |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Not stated |
| Company | MailNesto | Three Hearts Digital Ltd (trading as EmailOctopus), UK |
51of 51 features in MailNesto
22.5of 51 in EmailOctopus (some couldn’t be confirmed)
Why teams switch
What you get in MailNesto that EmailOctopus limits or leaves out
Deals board, tasks & companies
Deals board with stages, tasks with reminders, notes and companies — included.
EmailOctopus: not available — There are no deals, pipeline or task features.Predicted lifetime value & next order date
Spend over the next 12 months and each customer’s next order date, in segments and automations.
EmailOctopus: not available — Only standard campaign reports are offered.Lead scoring
Points for opens, clicks, visits, forms, events and orders; hot-lead alerts.
EmailOctopus: not available — Not among documented automation triggers, actions or segment filtersBranches with more than two paths
Conditions and splits with up to 8 paths.
EmailOctopus: not available — Condition step has two branches (yes/no)Product blocks & recommendations
Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store.
EmailOctopus: not available — There is no native Shopify integration (only Zapier, Make or a third-party customer-sync app), and we found no product block.HubSpot & Zoho CRM sync
Contacts and lead score sent every few minutes; their workflows can send contacts back.
EmailOctopus: not available — The HubSpot integration runs on Zapier, and Zoho CRM also needs Zapier or similar tools.Feature by feature
Everything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | EmailOctopus |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | Yes |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | Yes'Code your own' editor for full HTML, plus a Code element in the drag-and-drop editor |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | Yes100+ templates per the pricing page |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | NoAI is only used to build segments; an official MCP server is 'coming soon'. No content-writing AI |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | Not confirmed |
| Conditional content blocks | Show blocks by any field or by tag | Not confirmedNot documented |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | NoNo built-in A/B test; help describes a manual split using a custom field and segments |
| A/B test sender, content or send time | Sender name, whole content or send time | NoOnly the manual workaround, with no automatic winner |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | NoOnly via third-party tools (e.g. FeedLetter, Zapier) |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | NoThere is no native Shopify integration (only Zapier, Make or a third-party customer-sync app), and we found no product block. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | YesFields, tags, date added, source, campaign/automation engagement (up to 365 days), other segments |
| Contact tags | Unlimited tags, tag-based triggers and conditions | Yes |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | PartlyLists are independent; a contact on two lists counts twice toward the subscriber total |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | YesEmbedded, pop-up, slide-in and hello bar forms; 1 form on Starter, unlimited on Pro |
| Landing pages | Hosted pages with their own A/B tests | Yes1 on Starter, unlimited on Pro; hosted on an account subdomain |
| Double opt-in | Per list, with editable confirmation pages and emails | YesPer list, with editable confirmation email and success page text |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | YesCSV, XLSX, TXT or DSV up to 50 MB |
| Subscriber preference centre | Topics, snooze and data requests | PartlyPro: subscriber profile page where contacts edit their fields and choice fields or unsubscribe |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | NoNot among documented automation triggers, actions or segment filters |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | NoThere are no deals, pipeline or task features. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | NoOnly standard campaign reports are offered. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | Yes |
| Branches with more than two paths | Conditions and splits with up to 8 paths | NoCondition step has two branches (yes/no) |
| Automation goals | People who convert leave at once, counted in the report | NoSteps are Send email, Wait, Condition (yes/no) and Action only; no goal or exit step |
| Birthday & anniversary triggers | Any date field, days before or after | YesAnniversary of a date and specific-date triggers (before, on or after) |
| Abandoned cart recovery | Store carts with a recovery link | NoNo cart or e-commerce triggers documented |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | PartlyConditions can check email opens/clicks; triggers are list, field and tag events, with no open/click or website triggers |
| Send-time optimisation | Each contact at their usual opening hour | NoNo send-time optimisation; campaigns go at one scheduled time |
| Send in each subscriber’s time zone | Same clock time wherever people live | NoScheduling uses one chosen date, time and time zone |
| Resend to non-openers | One click, new subject, now or scheduled | PartlyDuplicate the campaign and target 'did not open' contacts |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesDomain verification generates DKIM/mail-from CNAMEs and a DMARC record and checks them in-app |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | PartlyCustom action and tracking domain documented only for EmailOctopus Connect (SES) accounts |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | PartlyOnly via the separate EmailOctopus Connect product, which sends through your own Amazon SES |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | PartlyPro gradual sending spreads a campaign over 30 min to 24 h; domain warm-up is manual advice |
| Spam check before sending | Content and link checks with fixes | NoHelp recommends sending a real campaign to your own addresses to test deliverability |
| Inbox placement prediction | Gmail tab and folder prediction per provider | NoPreview shows how one contact sees the email; no placement prediction |
| Link & click report | Clicks per link, including old links | YesReport shows who clicked which link |
| Country & city report | Map of opens and clicks by place | NoReports cover opens, clicks and who clicked which link, with graphs; no location data, and segments have no location condition |
| Revenue tracking | Orders and revenue per campaign and automation | NoNot in reports; Google Analytics campaign tracking available |
| Campaign vs campaign comparison | 2–4 campaigns side by side | Not confirmed |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | Yes |
| Webhooks | Signed, retried, per event | YesContact events (created, updated, opened, clicked, bounced, complained, unsubscribed, deleted); 2 endpoints |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | YesOfficial plugin with a form widget and shortcode |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | PartlyNo native Shopify integration (third-party app, Zapier or Make); WooCommerce via the third-party EO4WP plugin |
| Zapier, Make & Pabbly | Connect thousands of apps | YesZapier and Make |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | NoThe HubSpot integration runs on Zapier, and Zoho CRM also needs Zapier or similar tools. |
| Transactional email | Receipts and OTPs via API, same account | NoNo SMTP or transactional sending; Connect users can send transactional email through Amazon SES directly |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | PartlyPro only: Admin, Manager, Analyst and Accountant roles; Starter has 1 user |
| Client workspaces for agencies | Manage clients with their own allowances | PartlySwitch between accounts linked to the same login; no agency dashboard documented |
| White-label & your own app address | Your brand on the app and public pages | PartlyEmailOctopus branding on Starter emails, removable on Pro; no white-label app |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | Not confirmed |
Yes IncludedPartly Partly or on higher plansNo Not availableNot confirmed Couldn’t confirm
Pricing
EmailOctopus’s plans
Monthly or yearly subscription priced by subscriber count; yearly billing about 10% cheaper; plans upgrade automatically as the list grows. Prices in USD, as published.
Starter$02,500 subscribers, 10,000 emails/mo, 1 user
Profrom $9/mo billed yearly500 subscribers; monthly billing about $10 at 500, $20 at 2,500 and $44.50 at 10,000 (EmailToolTester, Dec 2025)
CustomQuoteMore than 500,000 subscribers
EmailOctopus ConnectSeparate pricingSeparate product that sends through your own Amazon SES account
MailNesto: Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts · Free plan: 500 contacts, 2,500 emails a month · 14-day free trial on paid plans.All plans
Fair is fair
When EmailOctopus may be the better fit
Every tool has strengths. EmailOctopus could suit you better if:
- You want a free plan for up to 2,500 subscribers and 10,000 emails a month
- You want a low-cost paid plan with unlimited users, landing pages and forms
- You already use Amazon SES and want a campaign tool on top of it (EmailOctopus Connect)
- You prefer EU (Ireland) data storage
Switching
Move from EmailOctopus to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from EmailOctopus
Open the list > select contacts (checkboxes or select-all dropdown) > Actions > Export > choose all fields or displayed fields; downloads a ZIP containing a CSV.
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
No template export documented. Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Lists are billed separately, so merge duplicates into one list. Automations, forms and landing pages do not carry over.
FAQ
Questions about MailNesto and EmailOctopus
Can I move my contacts from EmailOctopus to MailNesto?
Yes. In EmailOctopus: Open the list > select contacts (checkboxes or select-all dropdown) > Actions > Export > choose all fields or displayed fields; downloads a ZIP containing a CSV. Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than EmailOctopus?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; EmailOctopus’s entry plan is Pro from $9/mo billed yearly (about $10/mo billed monthly) for 500 subscribers and 10,000 emails/month, with unlimited users, landing pages and forms. Compare both for your own numbers before deciding.
Does MailNesto have the features I use in EmailOctopus?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
More comparisons
Compare MailNesto with other tools
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Where these facts come from (36 sources)
- emailoctopus.com/integrations/hubspot
- emailoctopus.com/pricing
- help.emailoctopus.com/article/9-how-does-emailoctopus-pricing-work
- help.emailoctopus.com/article/8-data-storage-and-gdpr-compliance
- help.emailoctopus.com/article/317-what-options-are-available-in-automations
- help.emailoctopus.com/article/214-how-to-a-b-test-your-campaign
- help.emailoctopus.com/article/443-how-can-my-subscribers-manage-their-details
- help.emailoctopus.com/article/189-invite-users-to-your-account
- help.emailoctopus.com/article/190-switching-between-your-accounts
- help.emailoctopus.com/article/34-importing-contacts-into-a-list
- help.emailoctopus.com/article/253-what-can-i-code-into-emailoctopus
- help.emailoctopus.com/article/188-segmentation
- help.emailoctopus.com/article/187-campaign-tracking
- help.emailoctopus.com/article/36-how-to-edit-double-opt-in
- help.emailoctopus.com/article/159-what-is-the-difference-between-emailoctopus-and-emailocto
- help.emailoctopus.com/article/83-information-available-in-a-report
- help.emailoctopus.com/article/171-do-you-integrate-with-shopify
- help.emailoctopus.com/article/474-integrating-woocommerce-with-emailoctopus-using-eo4wp
- help.emailoctopus.com/article/314-webhooks
- help.emailoctopus.com/article/92-integrating-with-wordpress
- help.emailoctopus.com/article/199-can-i-send-transactional-emails-with-emailoctopus
- help.emailoctopus.com/article/475-how-to-send-a-campaign-gradually
- help.emailoctopus.com/article/63-scheduling-a-campaign
- help.emailoctopus.com/article/61-how-to-send-a-second-campaign-to-those-who-didnt-open-your
- help.emailoctopus.com/article/352-preview-and-test-your-campaign
- help.emailoctopus.com/article/389-how-to-warm-up-my-sending-domain
- help.emailoctopus.com/article/354-setting-up-your-branding
- help.emailoctopus.com/article/215-how-to-change-your-landing-page-domain
- help.emailoctopus.com/article/177-testing-your-campaigns-deliverability
- help.emailoctopus.com/article/160-verifying-a-new-domain
- help.emailoctopus.com/article/326-how-to-use-bulk-actions-in-a-list
- help.emailoctopus.com/category/216-forms-and-landing-pages
- help.emailoctopus.com/category/88-integrations-and-api
- emailtooltester.com/en/reviews/emailoctopus/pricing/
- emailoctopus.com/the-facts
- help.emailoctopus.com/article/7-how-to-configure-a-custom-action-domain-and-tracking-domain
EmailOctopus is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked Invalid Date); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.