MailNesto vs Kit (formerly ConvertKit): an honest comparison
Pricing, all 51 features side by side, where Kit (formerly ConvertKit) may suit you better, and how to switch. Facts checked November 2026.
The short version
| MailNesto | Kit (formerly ConvertKit) | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Email marketing platform for creators and newsletter writers, with tag-based subscriber management, visual automations, landing pages and digital product sales. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Monthly or yearly subscription priced by subscriber tier; no send limits; transaction fees on Kit commerce |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | Free (Newsletter): up to 10,000 subscribers, unlimited sends, 1 user, no visual automations or sequences, Kit branding |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Creator $33/mo (or $390/yr) at the 1,000-subscriber tier; unlimited sends, 2 users, visual automations, sequences, RSS campaigns |
| Price goes up with | Contacts and monthly emails | Subscriber count (accounts move up tiers automatically); plan level |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Not stated |
| Company | MailNesto | Kit (formerly ConvertKit), USA |
What you get in MailNesto that Kit (formerly ConvertKit) limits or leaves out
Deals board with stages, tasks with reminders, notes and companies — included.
Kit (formerly ConvertKit): not available — There are no deals, pipeline, tasks or company records.Spend over the next 12 months and each customer’s next order date, in segments and automations.
Kit (formerly ConvertKit): not available — Pro has subscriber engagement scoring, but there is no predicted lifetime value or next order date.Excel, CSV or paste — with column mapping.
Kit (formerly ConvertKit): not available — Import requires a CSV filePoints for opens, clicks, visits, forms, events and orders; hot-lead alerts.
Kit (formerly ConvertKit): partly — Automatic 1–5 star engagement score (opens, clicks, purchases) on Creator Pro, usable as a segment filter. You can't set your own points.Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store.
Kit (formerly ConvertKit): partly — With the Shopify app on Creator or higher you can add single products, collections or best-sellers, but there are no per-subscriber recommendations.Canvas with live counts on every step.
Kit (formerly ConvertKit): partly — Creator and Pro onlyEverything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | Kit (formerly ConvertKit) |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | YesVisual block-based email editor |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | YesCustom HTML email templates |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | Yes |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | YesAI subject line generator in the editor; plan availability not stated |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | Not confirmed |
| Conditional content blocks | Show blocks by any field or by tag | YesLiquid conditionals (e.g. by tag) in email content |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | Yes2 subject-line variants on Free/Creator; up to 5 on Pro |
| A/B test sender, content or send time | Sender name, whole content or send time | PartlyContent A/B test (2 versions) on Creator Pro broadcasts; no sender or send-time tests |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | PartlyRSS campaigns on Creator and Pro |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | PartlyWith the Shopify app on Creator or higher you can add single products, collections or best-sellers, but there are no per-subscriber recommendations. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | YesSegments by tags, forms, custom fields and location |
| Contact tags | Unlimited tags, tag-based triggers and conditions | Yes |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | PartlySingle subscriber base organised by tags and segments rather than separate lists |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | Yes |
| Landing pages | Hosted pages with their own A/B tests | Yes |
| Double opt-in | Per list, with editable confirmation pages and emails | YesIncentive email on forms/landing pages; leave auto-confirm unchecked |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | NoImport requires a CSV file |
| Subscriber preference centre | Topics, snooze and data requests | YesTopic checkboxes (mapped to tags) via Update profile/Unsubscribe link |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | PartlyAutomatic 1–5 star engagement score (opens, clicks, purchases) on Creator Pro, usable as a segment filter. You can't set your own points. |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | NoThere are no deals, pipeline, tasks or company records. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | NoPro has subscriber engagement scoring, but there is no predicted lifetime value or next order date. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | PartlyCreator and Pro only |
| Branches with more than two paths | Conditions and splits with up to 8 paths | YesTag/custom-field conditions support Split Path with multiple branches + 'Everyone else' |
| Automation goals | People who convert leave at once, counted in the report | PartlyEvents can be placed mid-automation; not labelled as goals |
| Birthday & anniversary triggers | Any date field, days before or after | Yes'Date occurs' automation event; delay until custom date |
| Abandoned cart recovery | Store carts with a recovery link | YesAbandoned checkout recovery on Creator and Pro |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | PartlyLink clicks via link triggers (tagging); purchase and custom field events |
| Send-time optimisation | Each contact at their usual opening hour | Not confirmed |
| Send in each subscriber’s time zone | Same clock time wherever people live | Yes'Schedule in subscriber time zone' on Creator and Pro |
| Resend to non-openers | One click, new subject, now or scheduled | YesResend to unopens from broadcast report, once per broadcast |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesDomain verification for deliverability |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | YesCustom tracking domain on Pro only |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | Not confirmed |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | Not confirmed |
| Spam check before sending | Content and link checks with fixes | Not confirmed |
| Inbox placement prediction | Gmail tab and folder prediction per provider | Not confirmed |
| Link & click report | Clicks per link, including old links | YesBroadcast report Clicks page lists clicks per link |
| Country & city report | Map of opens and clicks by place | Not confirmed |
| Revenue tracking | Orders and revenue per campaign and automation | PartlyTransaction reports for Kit commerce and purchases data |
| Campaign vs campaign comparison | 2–4 campaigns side by side | PartlyBroadcast dashboard table of metrics per broadcast; no dedicated comparison report |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | Yes |
| Webhooks | Signed, retried, per event | YesSend a Webhook app in automations; API webhooks |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | YesKit WordPress plugin |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | YesKit + Shopify integration |
| Zapier, Make & Pabbly | Connect thousands of apps | YesZapier on paid plans only; Kit v4 app on Pabbly Connect |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | YesA native HubSpot app syncs contacts and purchases both ways on Creator and higher, and there is no Zoho CRM integration. |
| Transactional email | Receipts and OTPs via API, same account | Not confirmed |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | PartlyAdmin and Editor roles; 1 team member on Creator, more on Pro |
| Client workspaces for agencies | Manage clients with their own allowances | Not confirmed |
| White-label & your own app address | Your brand on the app and public pages | PartlyKit branding removed on Creator and Pro; no white-label app |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | Not confirmed |
Kit (formerly ConvertKit)’s plans
Monthly or yearly subscription priced by subscriber tier; no send limits; transaction fees on Kit commerce. Prices in USD, as published.
When Kit (formerly ConvertKit) may be the better fit
Every tool has strengths. Kit (formerly ConvertKit) could suit you better if:
- You are a creator or newsletter writer and want a free plan that covers up to 10,000 subscribers
- You prefer tag-based subscriber management over separate lists
- You sell digital products or paid newsletters from the same tool
- You want a referral system and creator-network recommendations to grow a newsletter
Move from Kit (formerly ConvertKit) to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from Kit (formerly ConvertKit)
Grow > Subscribers > tick the header checkbox > 'Select all # subscribers' > Bulk Actions > Export; CSV download link is emailed (expires after 5 days).
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
No template export documented; HTML templates must be copied manually. Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Personalisation uses Liquid, e.g. {{ subscriber.first_name }}. Tags map to tags/segments elsewhere; visual automations and sequences do not carry over.
Questions about MailNesto and Kit (formerly ConvertKit)
Can I move my contacts from Kit (formerly ConvertKit) to MailNesto?
Yes. In Kit (formerly ConvertKit): Grow > Subscribers > tick the header checkbox > 'Select all # subscribers' > Bulk Actions > Export; CSV download link is emailed (expires after 5 days). Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than Kit (formerly ConvertKit)?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; Kit (formerly ConvertKit)’s entry plan is Creator $33/mo (or $390/yr) at the 1,000-subscriber tier; unlimited sends, 2 users, visual automations, sequences, RSS campaigns. Compare both for your own numbers before deciding.
Does MailNesto have the features I use in Kit (formerly ConvertKit)?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
Compare MailNesto with other tools
Where these facts come from (27 sources)
- help.kit.com/en/articles/14919464-kit-hubspot
- help.kit.com/en/articles/4368143-subscriber-scoring
- help.kit.com/en/articles/13643156-send-a-webhook-app
- help.kit.com/en/articles/2502489-how-to-export-subscribers-in-kit
- help.kit.com/en/articles/2502501-advanced-email-personalization-with-liquid
- help.kit.com/en/articles/2502518-how-to-use-link-triggers
- help.kit.com/en/articles/2502537-visual-automations-actions
- help.kit.com/en/articles/2502555-how-to-import-a-subscriber-list
- help.kit.com/en/articles/2502558-verify-your-domain-to-optimize-your-deliverabilit
- help.kit.com/en/articles/2502562-kit-shopify
- help.kit.com/en/articles/2502591-how-to-set-up-the-kit-plugin-on-your-wordpress-we
- help.kit.com/en/articles/2502636-how-to-connect-your-rss-feed-to-kit
- help.kit.com/en/articles/2502649-how-to-add-a-team-member-to-your-kit-account
- help.kit.com/en/articles/2502652-resending-to-unopens
- help.kit.com/en/articles/2502670-visual-automations-events
- help.kit.com/en/articles/2502691-filter-subscribers-by-location
- help.kit.com/en/articles/2810330-default-html-email-templates-in-kit
- help.kit.com/en/articles/5269343-delay-progress-in-a-visual-automation-until-a-cus
- help.kit.com/en/articles/6909507-convertkit-commerce-transaction-reports
- kit.com/ai
- kit.com/pricing
- help.kit.com/en/articles/11563912-how-to-a-b-test-email-content
- help.kit.com/en/articles/2502655-the-incentive-email
- help.kit.com/en/articles/6082488-managing-subscriber-preferences-in-kit
- help.kit.com/en/articles/2502665-visual-automations-conditions
- help.kit.com/en/articles/2502503-the-kit-broadcast-dashboard
- help.kit.com/en/articles/2502539-kit-zapier
Kit (formerly ConvertKit) is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked November 2026); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.