MailNesto vs Moosend
MailNesto vs Moosend: an honest comparison
Pricing, all 51 features side by side, where Moosend may suit you better, and how to switch. Facts checked Invalid Date.
At a glance
The short version
| MailNesto | Moosend | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Email marketing and automation platform with a drag-and-drop editor, website-behaviour triggers, landing pages and forms. It is priced by contact count with unlimited sends. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Monthly subscription priced by contact count with unlimited sends; 15% off bi-annual and 20% off annual billing; pay-as-you-go email credits also sold |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | No free plan |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Pro from about $9/mo for 500 contacts with unlimited emails (about $7/mo billed yearly); 30-day free trial up to 1,000 contacts. Prices from review sites — the vendor page loads them dynamically. |
| Price goes up with | Contacts and monthly emails | Contact count (tiers from 500 to 1,000,000 contacts; each unique email counted once across lists); Enterprise by quote; add-ons via Moosend+ |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Not stated |
| Company | MailNesto | Constant Contact (USA), which bought it from Sitecore in June 2025 |
51of 51 features in MailNesto
33of 51 in Moosend (some couldn’t be confirmed)
Why teams switch
What you get in MailNesto that Moosend limits or leaves out
Deals board, tasks & companies
Deals board with stages, tasks with reminders, notes and companies — included.
Moosend: not available — There are no deals, pipeline or task features.Predicted lifetime value & next order date
Spend over the next 12 months and each customer’s next order date, in segments and automations.
Moosend: not available — Moosend predicts location, demographics and weather, but not lifetime value or next order date.Branches with more than two paths
Conditions and splits with up to 8 paths.
Moosend: not available — Conditional steps (If/Else filter, 50/50 Split Flow, weather filter) each produce two pathsHubSpot & Zoho CRM sync
Contacts and lead score sent every few minutes; their workflows can send contacts back.
Moosend: not available — HubSpot and Zoho CRM connect only through Zapier.Subscriber preference centre
Topics, snooze and data requests.
Moosend: not available — Only the unsubscribe scope can be set (this list only vs whole account); no preference page documentedLead scoring
Points for opens, clicks, visits, forms, events and orders; hot-lead alerts.
Moosend: partly — No built-in score; automations can increase or decrease a numeric custom field to keep pointsFeature by feature
Everything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | Moosend |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | YesCode-less drag-and-drop editor |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | PartlyEditor code mode is read-only (copy HTML, import/export JSON); custom HTML can be pulled from a URL with a repeatable HTML campaign |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | Yes |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | YesAI writer for subject lines, preview text and body copy; beta with a daily limit |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | Not confirmed |
| Conditional content blocks | Show blocks by any field or by tag | YesBlock visibility conditions on custom fields; up to 10 per layout |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | YesWinner by unique opens or clicks, test up to 24 h, then auto-sends to the rest |
| A/B test sender, content or send time | Sender name, whole content or send time | PartlyCan test the From name or the content, but not the send time |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | YesRSS campaigns and repeatable HTML campaigns |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | YesA Product Recommendation block picks products based on each customer's behaviour and purchase history once your store is connected; we could not confirm which plan includes it. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | YesContact data, tags, campaign engagement, devices, cart and purchase behaviour |
| Contact tags | Unlimited tags, tag-based triggers and conditions | YesTag added/removed triggers and tag segment criteria |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | YesUnique emails are counted once across lists for billing |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | YesInline, modal pop-up, floating bar and full-page form templates; up to 50 published forms on paid plans |
| Landing pages | Hosted pages with their own A/B tests | YesLanding page builder with custom domains; 1 unpublished page on the trial |
| Double opt-in | Per list, with editable confirmation pages and emails | YesPer list: single, soft double or strong double opt-in, with an editable confirmation email |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | YesImports .xls/.xlsx as well as CSV/TXT, up to 40 MB; or paste up to 500 contacts |
| Subscriber preference centre | Topics, snooze and data requests | NoOnly the unsubscribe scope can be set (this list only vs whole account); no preference page documented |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | PartlyNo built-in score; automations can increase or decrease a numeric custom field to keep points |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | NoThere are no deals, pipeline or task features. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | NoMoosend predicts location, demographics and weather, but not lifetime value or next order date. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | YesWorkflow builder with ready-made recipes |
| Branches with more than two paths | Conditions and splits with up to 8 paths | NoConditional steps (If/Else filter, 50/50 Split Flow, weather filter) each produce two paths |
| Automation goals | People who convert leave at once, counted in the report | Not confirmedNo goal step documented |
| Birthday & anniversary triggers | Any date field, days before or after | Yes'Specific date is reached' trigger on date fields (before/after); birthday and anniversary recipes |
| Abandoned cart recovery | Store carts with a recovery link | YesAbandoned cart recipe; needs website tracking or an e-commerce integration |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | YesCampaign opens/clicks, page browse/exit, product views, add-to-cart, purchases and custom events |
| Send-time optimisation | Each contact at their usual opening hour | Not confirmedMarketing FAQ mentions scheduling by engagement; help docs only describe an account-wide time zone |
| Send in each subscriber’s time zone | Same clock time wherever people live | Not confirmedHelp docs describe one account-wide time zone for scheduling |
| Resend to non-openers | One click, new subject, now or scheduled | YesBuilt-in 'Resend campaign to non-openers' switch, with a new subject line if you like |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesSPF, DKIM and DMARC setup with in-app 'Verify DNS records' check |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | PartlyPlatform custom domain 'is also used for most links and URLs associated with your account'; no dedicated tracking-domain setting documented |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | Not confirmed |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | Not confirmed |
| Spam check before sending | Content and link checks with fixes | Yes'Spam test' button in the Schedule delivery step |
| Inbox placement prediction | Gmail tab and folder prediction per provider | Not confirmed |
| Link & click report | Clicks per link, including old links | YesClick map with per-link clicks and who clicked |
| Country & city report | Map of opens and clicks by place | YesMap and list of opens by country and city |
| Revenue tracking | Orders and revenue per campaign and automation | PartlyAdds a campaign ID to links for revenue in your analytics tool; segments by order totals |
| Campaign vs campaign comparison | 2–4 campaigns side by side | Not confirmedCustom report dashboards exist (limited on trial, add-on on Moosend+); campaign comparison not confirmed |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | Yes |
| Webhooks | Signed, retried, per event | Partly'Post a webhook' action in automations; no account-level event webhooks documented |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | YesWebsite Connector plugin (tracking, forms, WooCommerce) and a landing pages plugin |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | PartlyNative WooCommerce integration (carts and product recommendations); no native Shopify integration listed |
| Zapier, Make & Pabbly | Connect thousands of apps | YesZapier, Make and Pabbly listed as native integrations |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | NoHubSpot and Zoho CRM connect only through Zapier. |
| Transactional email | Receipts and OTPs via API, same account | YesThrough Moosend's SMTP server; plan coverage unclear (listed under Pro, as a Moosend+ add-on and in Enterprise) |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | YesPredefined roles (Admin, Manager, Viewer, Designer, GDPR Viewer and more); 5 members on Pro, 10+ on Enterprise |
| Client workspaces for agencies | Manage clients with their own allowances | YesClient sub-accounts under one account, with optional client logins and hidden features |
| White-label & your own app address | Your brand on the app and public pages | PartlyOne platform custom domain (CNAME) for login and for giving clients/sub-accounts access; no full rebranding documented |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | Not confirmedNo approval role or workflow documented |
Yes IncludedPartly Partly or on higher plansNo Not availableNot confirmed Couldn’t confirm
Pricing
Moosend’s plans
Monthly subscription priced by contact count with unlimited sends; 15% off bi-annual and 20% off annual billing; pay-as-you-go email credits also sold. Prices in USD, as published.
Free trial$0 for 30 daysUp to 1,000 contacts, unlimited sends, no credit card; 1 published automation, 2 team members
Profrom $9/mo500 contacts; about $48/mo at 5,000 contacts billed monthly (review-site figures); 5 team members
Moosend+CustomPro plus chosen add-ons such as transactional emails, SSO/SAML, dedicated IP, extra team members and custom dashboards
EnterpriseCustom (quote)10+ team members, custom reports, transactional emails, priority support; dedicated IP optional
Pay-as-you-go credits$350 for 350,000 emails1 credit = 1 email; credits don't expire; packs up to 1,000,000 for $1,000
MailNesto: Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts · Free plan: 500 contacts, 2,500 emails a month · 14-day free trial on paid plans.All plans
Fair is fair
When Moosend may be the better fit
Every tool has strengths. Moosend could suit you better if:
- You want unlimited email sends on a paid plan priced by contact count
- You want website-behaviour triggers (page visits, product views, add-to-cart, purchases) and ready-made abandoned-cart recipes
- You manage clients as sub-accounts under one login
- You prefer EU data hosting
Switching
Move from Moosend to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from Moosend
Audience > Email lists > Export to CSV or Export to Excel (the file is emailed to the account owner); or open a list > View all members > choose a status tab > export.
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
In the campaign editor's code mode: Copy HTML code to the clipboard, or download the design as a JSON file. Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Automations, forms and landing pages do not carry over. Moosend counts each unique email once across lists.
FAQ
Questions about MailNesto and Moosend
Can I move my contacts from Moosend to MailNesto?
Yes. In Moosend: Audience > Email lists > Export to CSV or Export to Excel (the file is emailed to the account owner); or open a list > View all members > choose a status tab > export. Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than Moosend?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; Moosend’s entry plan is Pro from about $9/mo for 500 contacts with unlimited emails (about $7/mo billed yearly); 30-day free trial up to 1,000 contacts. Prices from review sites — the vendor page loads them dynamically.. Compare both for your own numbers before deciding.
Does MailNesto have the features I use in Moosend?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
More comparisons
Compare MailNesto with other tools
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Where these facts come from (39 sources)
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- docs.moosend.com/users/moosend/en/work-with-platform-custom-domains.html
Moosend is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked Invalid Date); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.