MailNesto vs Brevo
MailNesto vs Brevo: an honest comparison
Pricing, all 51 features side by side, where Brevo may suit you better, and how to switch. Facts checked November 2026.
At a glance
The short version
| MailNesto | Brevo | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Multichannel marketing and CRM platform covering email campaigns, transactional email/SMTP, SMS, WhatsApp, automation and a sales CRM. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Monthly subscription priced mainly by monthly email volume, with contact caps per tier; annual billing about 10% cheaper |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | Free plan: up to 300 emails/day once the account is approved; Brevo branding on emails; 1 marketing seat |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Starter from $9/mo (₹625/mo) for 5,000 emails/mo; pricing data lists a 500-contact cap at that tier; Brevo logo removal is a paid add-on |
| Price goes up with | Contacts and monthly emails | Monthly email volume (Starter up to 100k, Standard up to 500k, Professional from 150k) and plan level; extra seats, landing pages and dedicated IP are add-ons |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Yes — rupee prices offered |
| Company | MailNesto | Brevo SAS (formerly Sendinblue), France |
51of 51 features in MailNesto
33of 51 in Brevo (some couldn’t be confirmed)
Why teams switch
What you get in MailNesto that Brevo limits or leaves out
Contact tags
Unlimited tags, tag-based triggers and conditions.
Brevo: not available — Segment conditions include no contact-tag condition; Brevo tags apply to campaigns/automations, contacts are grouped by lists/attributesCampaign vs campaign comparison
2–4 campaigns side by side.
Brevo: not available — Statistics page shows period aggregates; individual campaign reports only; comparison requires CSV exportPredicted lifetime value & next order date
Spend over the next 12 months and each customer’s next order date, in segments and automations.
Brevo: partly — Predictive scores include customer lifetime value, churn risk and number of purchases, but no next order date.Lead scoring
Points for opens, clicks, visits, forms, events and orders; hot-lead alerts.
Brevo: partly — Built-in contact scoring (purchase-based RFM and lifetime value) on Professional; points for opens or clicks have to be built by hand with a number attribute in an automationVisual automation builder
Canvas with live counts on every step.
Brevo: partly — Unlimited workflows from Standard planSend-time optimisation
Each contact at their usual opening hour.
Brevo: partly — Send at best time (AI) listed from Standard planFeature by feature
Everything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | Brevo |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | Yes |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | YesHTML custom code editor and HTML file upload |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | Yes |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | YesAura AI assistant / AI content generator listed from Starter |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | Not confirmed |
| Conditional content blocks | Show blocks by any field or by tag | YesContent visibility conditions and Brevo Template Language |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | PartlyA/B testing listed from Standard plan |
| A/B test sender, content or send time | Sender name, whole content or send time | PartlyA/B testing covers 'subject lines or content variants' (Standard+); sender and send-time tests not listed |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | YesRSS Campaign integration sends new blog posts on a daily/weekly/monthly check |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | YesHas a product block for a connected store plus product feeds, including a personalised feed driven by each contact's purchases; the recently-viewed feed needs the Professional or Enterprise plan. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | YesAdvanced segmentation listed from Starter |
| Contact tags | Unlimited tags, tag-based triggers and conditions | NoSegment conditions include no contact-tag condition; Brevo tags apply to campaigns/automations, contacts are grouped by lists/attributes |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | YesContacts are organised in lists; pricing not based on list count |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | PartlyEmbedded forms on all plans; pop-ups on Professional |
| Landing pages | Hosted pages with their own A/B tests | Partly1 page on Standard (add-ons available), 10 on Professional; not on Free/Starter |
| Double opt-in | Per list, with editable confirmation pages and emails | YesDOI supported for Brevo forms and external forms via automation |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | YesImports .csv, .xlsx and .txt |
| Subscriber preference centre | Topics, snooze and data requests | YesProfile update form and multi-list subscription forms |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | PartlyBuilt-in contact scoring (purchase-based RFM and lifetime value) on Professional; points for opens or clicks have to be built by hand with a number attribute in an automation |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | YesThe built-in Sales CRM has deal pipelines with stages, tasks and company records; sales automation needs the Sales Essentials or Advanced package. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | PartlyPredictive scores include customer lifetime value, churn risk and number of purchases, but no next order date. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | PartlyUnlimited workflows from Standard plan |
| Branches with more than two paths | Conditions and splits with up to 8 paths | Not confirmed |
| Automation goals | People who convert leave at once, counted in the report | PartlyExit and restart conditions documented for automations; no separate goal step confirmed |
| Birthday & anniversary triggers | Any date field, days before or after | YesAnniversary Date automation for birthdays/anniversaries |
| Abandoned cart recovery | Store carts with a recovery link | YesRequires store integration or tracker |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | YesEmail activity and website/event tracking triggers; web tracking listed from Standard |
| Send-time optimisation | Each contact at their usual opening hour | PartlySend at best time (AI) listed from Standard plan |
| Send in each subscriber’s time zone | Same clock time wherever people live | Not confirmed |
| Resend to non-openers | One click, new subject, now or scheduled | PartlyNo one-click resend; segment on 'Email not opened' and send a copy |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesDomain setup flow for authentication |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | PartlyBranded subdomain for tracking links, rolling out gradually; required for dedicated IP users |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | Not confirmed |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | PartlyDedicated IP warm-up (manual or automatic); dedicated IP is Professional add-on or Enterprise |
| Spam check before sending | Content and link checks with fixes | Not confirmed |
| Inbox placement prediction | Gmail tab and folder prediction per provider | Not confirmed |
| Link & click report | Clicks per link, including old links | PartlyHeatmaps in advanced email reporting, listed from Standard |
| Country & city report | Map of opens and clicks by place | PartlyGeography reporting listed from Standard |
| Revenue tracking | Orders and revenue per campaign and automation | PartlyeCommerce dashboard via store plugins; advanced ecommerce features on Professional |
| Campaign vs campaign comparison | 2–4 campaigns side by side | NoStatistics page shows period aggregates; individual campaign reports only; comparison requires CSV export |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | Yes |
| Webhooks | Signed, retried, per event | YesOutbound webhooks included on all plans (pricing FAQ) |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | YesOfficial Brevo WordPress plugin; subscriber allowance varies by plan |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | YesOfficial WooCommerce plugin; other ecommerce plugins listed |
| Zapier, Make & Pabbly | Connect thousands of apps | YesZapier and Make integrations documented |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | YesBrevo's own HubSpot integration imports contacts, companies and deals and sends email events back, and a Zoho-built plugin offers one-way or two-way Zoho CRM sync. |
| Transactional email | Receipts and OTPs via API, same account | YesTransactional email via API/SMTP on all plans |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | Partly1 seat on Starter; extra seats on Standard (add-on); 10 on Professional |
| Client workspaces for agencies | Manage clients with their own allowances | PartlyAdmin account with sub-accounts/sub-organizations; multi-account management listed on Enterprise |
| White-label & your own app address | Your brand on the app and public pages | PartlyBrevo logo removed on Standard and above (add-on on Starter); no white-label app |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | Not confirmed |
Yes IncludedPartly Partly or on higher plansNo Not availableNot confirmed Couldn’t confirm
Pricing
Brevo’s plans
Monthly subscription priced mainly by monthly email volume, with contact caps per tier; annual billing about 10% cheaper. Prices in USD (also published in EUR, INR, GBP and about 13 other currencies), as published.
Free$0300 emails/day; Brevo branding
Starterfrom $9/mo (₹625)5,000 emails/mo base; up to 100,000/mo at higher tiers; 1 marketing seat
Standardfrom $18/mo (₹1,345)5,000 emails/mo base; automation, A/B testing, send-time optimisation, 1 landing page, no Brevo logo
Professionalfrom $499/mo (₹44,680)150,000 emails/mo base; 10 seats, 10 landing pages, pop-ups, phone support
EnterpriseCustomMulti-account management, SSO, one dedicated IP included
MailNesto: Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts · Free plan: 500 contacts, 2,500 emails a month · 14-day free trial on paid plans.All plans
Fair is fair
When Brevo may be the better fit
Every tool has strengths. Brevo could suit you better if:
- You send to a large list infrequently, since plans are priced mainly by email volume
- You need marketing and transactional email (API/SMTP), SMS and WhatsApp in one account
- You prefer EU data hosting
- You want published local-currency pricing, including INR
Switching
Move from Brevo to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from Brevo
Contacts > (no list/filter loaded) > select CONTACT checkbox > Select all contacts > More actions > Export > choose attributes and CSV separator > Export; download from notifications center.
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
Templates can be shared/imported between Brevo accounts; direct HTML export not confirmed. Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Personalisation uses Brevo Template Language, e.g. {{ contact.FIRSTNAME }}. Automations and reports do not carry over.
FAQ
Questions about MailNesto and Brevo
Can I move my contacts from Brevo to MailNesto?
Yes. In Brevo: Contacts > (no list/filter loaded) > select CONTACT checkbox > Select all contacts > More actions > Export > choose attributes and CSV separator > Export; download from notifications center. Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than Brevo?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; Brevo’s entry plan is Starter from $9/mo (₹625/mo) for 5,000 emails/mo; pricing data lists a 500-contact cap at that tier; Brevo logo removal is a paid add-on. Compare both for your own numbers before deciding.
Does MailNesto have the features I use in Brevo?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
More comparisons
Compare MailNesto with other tools
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Where these facts come from (28 sources)
- help.brevo.com/hc/en-us/articles/13965840471186
- help.brevo.com/hc/en-us/articles/16896790383762
- brevo.com/releases/predictive-scores/
- help.brevo.com/hc/en-us/articles/13293291251730
- help.brevo.com/hc/en-us/articles/25723707326738
- help.brevo.com/hc/en-us/articles/11994642550674-Generate-marketing-content-with-the-
- help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans
- help.brevo.com/hc/en-us/articles/208729849-Create-a-file-to-import-your-contacts
- help.brevo.com/hc/en-us/articles/208835449-Introduction-to-dedicated-IPs
- help.brevo.com/hc/en-us/articles/209579245-Brevo-plugin-for-WooCommerce-Sync-your-st
- help.brevo.com/hc/en-us/articles/209580465-Use-Zapier-to-integrate-an-app-with-Brevo
- help.brevo.com/hc/en-us/articles/22284425140754-Anniversary-Date-Send-automated-birt
- help.brevo.com/hc/en-us/articles/33359225915154-Warm-up-your-dedicated-IP-automatic-
- help.brevo.com/hc/en-us/articles/35946791638802-FAQs-About-branded-subdomains
- help.brevo.com/hc/en-us/articles/360000591660-Show-or-hide-content-in-your-emails-Co
- help.brevo.com/hc/en-us/articles/360001005510-Data-storage-location
- help.brevo.com/hc/en-us/articles/360001942220-Classic-editor-What-are-the-exit-and-r
- help.brevo.com/hc/en-us/articles/360003644360-Update-your-contacts-details-and-prefe
- help.brevo.com/hc/en-us/articles/360013130059-RSS-Campaign-integration-Automatically
- help.brevo.com/hc/en-us/articles/4526670078610-Resend-an-email-campaign
- help.brevo.com/hc/en-us/articles/4672127581074-Upload-an-HTML-file-to-design-your-em
- help.brevo.com/hc/en-us/articles/5310065850642-Export-your-contacts-from-Brevo
- help.brevo.com/hc/en-us/articles/9003097317138-Classic-Admin-account-What-is-sub-acc
- brevo.com/pricing.md
- brevo.com/pricing/
- help.brevo.com/hc/en-us/articles/208733449-Why-use-a-double-opt-in-subscription-form
- help.brevo.com/hc/en-us/articles/14902945335954-What-conditions-are-available-to-seg
- help.brevo.com/hc/en-us/articles/208828089-Understand-and-export-the-statistics-of-y
Brevo is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked November 2026); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.