MailNesto vs Amazon SES: an honest comparison
Pricing, all 51 features side by side, where Amazon SES may suit you better, and how to switch. Facts checked November 2026.
The short version
| MailNesto | Amazon SES | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Pay-as-you-go cloud email sending and receiving service (API/SMTP) inside AWS, with no campaign editor or marketing UI. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Usage-based per 1,000 emails; plans Essentials (no fixed fee), Pro ($105/mo per account per region) and Enterprise ($500/mo) with tiered per-email rates; optional add-ons billed separately |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | No standing free tier listed; new AWS customers get up to $200 in Free Tier credits usable on SES (free plan lasts 6 months) |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Essentials plan: $0.16 per 1,000 emails for the first 10M/month, no fixed fee; attachments $0.12/GB (page also lists à-la-carte outbound at $0.10 per 1,000) |
| Price goes up with | Contacts and monthly emails | Email volume (tiered: 0–10M, 10–100M, 100M+), plan fixed fee, dedicated IPs ($24.95/IP/mo standard; managed $15/mo + per-email), Virtual Deliverability Manager, Mail Manager |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Yes — rupee prices offered |
| Company | MailNesto | Amazon Web Services (Amazon.com, Inc.), USA |
What you get in MailNesto that Amazon SES limits or leaves out
Deals board with stages, tasks with reminders, notes and companies — included.
Amazon SES: not available — SES is a sending service with no CRM.Spend over the next 12 months and each customer’s next order date, in segments and automations.
Amazon SES: not available — SES has no customer-level predictive analytics.Points for opens, clicks, visits, forms, events and orders; hot-lead alerts.
Amazon SES: not available — Sending service with no marketing contact database or scoringConditions and splits with up to 8 paths.
Amazon SES: not availableBestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store.
Amazon SES: not available — SES is a sending service with no visual builder or product blocks.Contacts and lead score sent every few minutes; their workflows can send contacts back.
Amazon SES: not available — SES integrates only with AWS services and needs the API for any CRM.Everything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | Amazon SES |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | NoNo email designer; content supplied via API/SMTP |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | PartlyStored templates (HTML/text) created via API; no visual editor |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | NoNo ready-made template library |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | NoSending service only |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | NoSending service only |
| Conditional content blocks | Show blocks by any field or by tag | PartlyHandlebars if/else and each in stored templates; logic written by you |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | NoSending service only |
| A/B test sender, content or send time | Sender name, whole content or send time | NoSending service only |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | NoSending service only |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | NoSES is a sending service with no visual builder or product blocks. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | NoNo segmentation; contact lists only hold topic subscriptions |
| Contact tags | Unlimited tags, tag-based triggers and conditions | PartlyMessage tags for event publishing; not contact tags |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | PartlyList management: contact lists with topics, managed via API |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | No |
| Landing pages | Hosted pages with their own A/B tests | No |
| Double opt-in | Per list, with editable confirmation pages and emails | NoMust be built in your app |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | NoContacts managed via API |
| Subscriber preference centre | Topics, snooze and data requests | PartlySES-hosted unsubscribe page with per-topic opt-in/out via {{amazonSESUnsubscribeUrl}} |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | NoSending service with no marketing contact database or scoring |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | NoSES is a sending service with no CRM. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | NoSES has no customer-level predictive analytics. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | NoSending service only |
| Branches with more than two paths | Conditions and splits with up to 8 paths | No |
| Automation goals | People who convert leave at once, counted in the report | No |
| Birthday & anniversary triggers | Any date field, days before or after | No |
| Abandoned cart recovery | Store carts with a recovery link | No |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | PartlyOpen/click events published to SNS/EventBridge for your app to act on |
| Send-time optimisation | Each contact at their usual opening hour | NoSending service only |
| Send in each subscriber’s time zone | Same clock time wherever people live | NoSending service only |
| Resend to non-openers | One click, new subject, now or scheduled | No |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesEasy DKIM, domain verification |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | YesCustom open/click tracking domains via configuration sets |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | NoSES is itself the sending service (often used as BYO SMTP by other tools) |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | YesAutomatic warm-up of standard dedicated IPs (on by default); managed dedicated IPs option |
| Spam check before sending | Content and link checks with fixes | PartlyGlobal deliverability (May 2026) can test email content for inbox placement before sending; paid add-on on Essentials, included in Pro and Enterprise |
| Inbox placement prediction | Gmail tab and folder prediction per provider | PartlyGlobal deliverability gives inbox placement rates and pre-send content tests; $1,250/region/mo add-on on Essentials, included in Pro and Enterprise |
| Link & click report | Clicks per link, including old links | NoClick events only; no report UI per link |
| Country & city report | Map of opens and clicks by place | NoVDM breaks down by ISP, identity, config set, not geography |
| Revenue tracking | Orders and revenue per campaign and automation | No |
| Campaign vs campaign comparison | 2–4 campaigns side by side | PartlyVDM compares by configuration set/identity/ISP (paid add-on) |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | YesSES API v2 and SMTP interface |
| Webhooks | Signed, retried, per event | PartlyEvent publishing to SNS (HTTP endpoints), EventBridge, Firehose, CloudWatch |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | NoNo AWS plugin; third-party WP Offload SES (Delicious Brains) routes WordPress mail through SES |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | NoNo native ecommerce integration |
| Zapier, Make & Pabbly | Connect thousands of apps | YesZapier Amazon SES app (Send Email action, New Verified Identity trigger) |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | NoSES integrates only with AWS services and needs the API for any CRM. |
| Transactional email | Receipts and OTPs via API, same account | YesCore use case |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | YesVia AWS IAM policies |
| Client workspaces for agencies | Manage clients with their own allowances | PartlyTenants and configuration sets; separate AWS accounts for full isolation |
| White-label & your own app address | Your brand on the app and public pages | PartlySends on your domain with custom tracking domain; no app UI to brand |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | No |
Amazon SES’s plans
Usage-based per 1,000 emails; plans Essentials (no fixed fee), Pro ($105/mo per account per region) and Enterprise ($500/mo) with tiered per-email rates; optional add-ons billed separately. Prices in USD (AWS India accounts are invoiced in INR), as published.
When Amazon SES may be the better fit
Every tool has strengths. Amazon SES could suit you better if:
- You want the lowest per-email cost at high volume and can build or plug in your own campaign tool
- You already run on AWS and want IAM, CloudWatch/EventBridge and regional (incl. Mumbai) data control
- You need transactional sending with dedicated IPs and automatic IP warm-up
- Indian businesses can be billed in INR through AWS India
Move from Amazon SES to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from Amazon SES
No contact database to export. Suppression list: `aws sesv2 list-suppressed-destinations` (paginated JSON; console only views). Contact lists: ListContacts API. VDM tables have an Export button (CSV); CreateExportJob exports metrics/message insights to CSV/JSON.
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
Retrieve stored templates via GetEmailTemplate / ListEmailTemplates (SES API v2). Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Templates use Handlebars ({{name}}, {{#if}}). Default quota is 200 emails/24h and 1 email/sec per Region until raised via Service Quotas. Import your old suppression list before first send.
Questions about MailNesto and Amazon SES
Can I move my contacts from Amazon SES to MailNesto?
Yes. In Amazon SES: No contact database to export. Suppression list: `aws sesv2 list-suppressed-destinations` (paginated JSON; console only views). Contact lists: ListContacts API. VDM tables have an Export button (CSV); CreateExportJob exports metrics/message insights to CSV/JSON.. Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than Amazon SES?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; Amazon SES’s entry plan is Essentials plan: $0.16 per 1,000 emails for the first 10M/month, no fixed fee; attachments $0.12/GB (page also lists à-la-carte outbound at $0.10 per 1,000). Compare both for your own numbers before deciding.
Does MailNesto have the features I use in Amazon SES?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
Compare MailNesto with other tools
Where these facts come from (17 sources)
- docs.aws.amazon.com/ses/latest/dg/Welcome.html
- aws.amazon.com/ses/
- aws.amazon.com/en/ses/pricing/
- docs.aws.amazon.com/accounts/latest/reference/managing-accounts-india.html
- docs.aws.amazon.com/general/latest/gr/ses.html
- docs.aws.amazon.com/ses/latest/dg/configure-custom-open-click-domains.html
- docs.aws.amazon.com/ses/latest/dg/dedicated-ip-warming.html
- docs.aws.amazon.com/ses/latest/dg/monitor-using-event-publishing.html
- docs.aws.amazon.com/ses/latest/dg/send-personalized-email-advanced.html
- docs.aws.amazon.com/ses/latest/dg/sending-email-list-management.html
- docs.aws.amazon.com/ses/latest/dg/sending-email-subscription-management.html
- docs.aws.amazon.com/ses/latest/dg/sending-email-suppression-list.html
- docs.aws.amazon.com/ses/latest/dg/vdm-dashboard.html
- help.zapier.com/hc/en-us/articles/8495991780621-How-to-Get-Started-with-Amazon-SES
- wordpress.org/plugins/wp-ses
- aws.amazon.com/about-aws/whats-new/2026/05/amazon-ses-global-deliverability/
- aws.amazon.com/ses/pricing/
Amazon SES is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked November 2026); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.