Sell more tickets with every email
From early-bird launch to post-event feedback — announce, remind and re-engage your audience automatically.
Email marketing for events & ticketing
Most event organisers in India juggle a ticketing site, a spreadsheet of attendees and an email tool that knows nothing about who bought. MailNesto puts the registration page, tickets, reminders and marketing emails on one contact record, so the person who came to your Pune comedy night last March is the person you invite to the next one.
Every event gets its own page with a register button, a seat limit and, if you like, a price per seat paid through your own Razorpay account. Registrants receive an e-ticket with a QR code and a calendar invite, then a reminder a week before and another the day before, without you building anything. At the gate, any phone with a camera can scan tickets.
Because each registrant becomes a tagged contact, the event keeps working after it ends. People who checked in, people who registered but didn’t turn up and people who sat on the waitlist all become segments you can write to differently. That is how a one-off workshop becomes a series.
The problems we solve
Announcements reach too few people, too late.
Buyers forget the date, venue or what to bring.
People come once and never hear from you again.
What works for events & ticketing
Early-bird launches
The Early-bird countdown recipe and a segment of past attendees fill the first seats fast.
City-based targeting
Send each city its own line-up with location segments and conditional blocks.
Reminder sequences
Automatic reminders before the event with directions and entry details.
Post-event surveys
One-click NPS in the email; follow up based on the score.
An event page that takes registrations in minutes
Create an event with a name, date, time zone and venue, an online link, or both for a hybrid session. MailNesto publishes a page at its own short address with your cover photo or a ready-made illustration, your accent colour and a register button. Its QR code can go on posters and standees.
You decide how many seats there are (guests count towards the total), whether people can bring guests, whether to ask for a phone number and when registration closes. When seats run out, the page either stops taking registrations or opens a waitlist. For online events, the join link never appears on the public page; only people who have registered see it.
- In-person, online or hybrid, with venue, address and map link
- Seat limit that includes guests, and a limit on guests per person
- Draft, open, closed and cancelled states, plus a closing date
- Downloadable QR code for the page, for print and counters
- Consent box that adds people to a list only when they agree
E-tickets, paid seats and a waitlist that fills itself
Every confirmed registration gets an eight-character ticket code and QR code in an email with your colour and cover image, the date, venue, map link and buttons to add the event to Google Calendar or any calendar app. It goes out in the contact’s language when you store one, and a note you write (parking, dress code, what to bring) appears on every ticket.
For paid events, set a price per seat in rupees and connect your own Razorpay account. Payments go straight to you. While someone is paying, their seat is held for 15 minutes so two people can’t buy the last one. When a seat frees up, the first person on the waitlist moves up on their own: on a free event they get a ticket at once, on a paid one they get a payment link and 24 hours to use it.
- QR ticket, ticket page, Google Calendar button and .ics invite in each confirmation
- One price per seat, collected with your own Razorpay keys
- Free “comp” tickets for speakers and sponsors you add yourself
- Payment links that hold a seat for 24 hours
- Full refunds, and whole-event cancellation that refunds and tells everyone
Announce to the people most likely to come
The easiest tickets to sell are to people who came last time. Check-in builds that list for you: everyone scanned at the door gets a tag named after the event, such as “jazz-night-2025-attended”. A segment of past attendees in Mumbai, or of people who came to either of your last two workshops, keeps itself up to date.
Campaigns can carry the event into the inbox. The builder’s Event block shows the date, venue and a button to the page, and can add RSVP buttons (Going, Maybe, Can’t make it) that save the answer in one tap, because the link already knows who clicked. For a free meetup, that alone can replace a registration form.
- An “attended” tag per event, ready for segments
- Event block with optional one-tap RSVP buttons
- Merge tags for the event link and each RSVP answer in HTML emails
- Conditional blocks for different cities or audiences
Early-bird pushes that end on time
The Early-bird countdown recipe writes to anyone tagged “event-interest”, from a “Notify me” form or a click on your teaser. They receive the early-bird offer straight away and a last-call reminder the day before it ends. Match the recipe’s wait to your real deadline, so the last call never arrives after the price rises.
Tickets have one price per seat, so an early-bird is simply a lower price that you raise on the day the offer closes. People who have already paid keep their ticket; everyone who registers after the change pays the new price.
- Early-bird countdown recipe: the offer and a last call
- Waitlist keep-warm recipe for people waiting on a seat
- Workshop or class prep recipe for what to bring
- A/B test the subject line of your announcement
- Send at each contact’s usual opening hour
Check-in from any phone at the gate
Open the event’s check-in screen on a phone, start the camera and point it at tickets. Each scan shows the person’s name and how many guests they’re bringing, or a clear warning: already checked in (with the time), on the waitlist, cancelled, or no ticket with that code. Volunteers can undo a mistaken scan, or let in someone not marked as going with one tap.
Camera scanning works in Chrome and Edge on Android, Windows and Mac, with no app to install. On other browsers, any QR scanner app that types into the page works, and codes can be typed by hand when someone shows a printout or reads their code aloud. Several volunteers can scan at different gates at once.
- QR scanning in the browser, no app needed
- Manual code entry as a fallback
- Duplicate-scan warning with the time of the first check-in
- Live checked-in and still-to-arrive counts
- CSV export with status, guests, check-in time and payment details
Follow up with attendees and no-shows differently
An hour after the event ends, MailNesto can send a thank-you to everyone who checked in, or to everyone who was going if you didn’t scan tickets, with a button to a feedback survey. Answers, including an NPS score, are saved against each contact, so promoters and unhappy guests are both easy to find.
No-shows deserve a different note. Build a segment of people with the event’s tag but without the attended tag, add the “no-show” tag to them in bulk, and the Sorry we missed you recipe sends the highlights and your next date the following day.
- Built-in follow-up email with a link to your survey
- Sorry we missed you recipe for no-shows
- Post-event follow-up recipe on any attended tag
- NPS, rating, choice and text questions in surveys
A month of emails, worked through
An example plan you can copy and adjust — every step uses features and recipes that are in MailNesto today.
- 6 weeks before
Publish the page for a two-day food festival in Hyderabad with 1,200 seats and a waitlist. Tease it to last year’s attendees with a “Notify me” button; an automation tags clickers “event-interest”.
- 5 weeks before
The Early-bird countdown recipe starts for everyone tagged “event-interest”: the lower early-bird price, the dates and the line-up.
- 4 weeks before
The recipe’s last call goes out the day before the offer ends. Next morning, raise the price on the event.
- 3 weeks before
Full announcement to the whole list with an Event block and conditional blocks for each city’s stalls, after an A/B test of two subject lines on a small group.
- 1 week before
The automatic week-before reminder reaches every ticket holder with their QR code, map link and calendar buttons. The Waitlist keep-warm recipe is already looking after people waiting for a seat.
- 1 day before
The automatic day-before reminder carries the QR code again, so nobody has to dig for an old email at the gate.
- Festival days
Volunteers scan tickets at two gates on their phones; everyone checked in gets the attended tag.
- Day after
The built-in follow-up with a feedback survey goes to everyone who checked in. No-shows are tagged in bulk and receive Sorry we missed you.
Start with these automations
Recipes come with finished emails — change anything before you switch them on.
The numbers that matter for events & ticketing
Each event page counts its views. Plenty of views with few registrations points at the page itself (price, date or description) rather than your promotion.
A long waitlist weeks out is the signal to add seats or a second show while demand is warm.
Past attendees should click far more than the general list. If they don’t, the offer or timing needs work, not the audience.
Checked-in registrations out of those going. For free events it is often the number that matters most, and it tells you how far to over-register next time.
The share of attendees with an attended tag from an earlier event. A growing share means you are building a community, not a one-off crowd.
NPS from the follow-up survey, compared event to event, shows whether changes to venue, timing or format landed.
Questions from events & ticketing
Can I sell different ticket types, like VIP and general?
Each event has one price per seat. For separate tiers, create an event for each tier (for example a “VIP lounge” with its own seats and price) and link both from your emails. Each keeps its own capacity, attendee list and check-in.
Who receives the money for paid tickets?
You do. Tickets are paid through your own Razorpay account, so the money settles to you on Razorpay’s usual schedule and MailNesto never holds it. Refunds also go back through your Razorpay account.
Do ticket emails reach people who didn’t opt into marketing?
Yes. Confirmations, reminders and payment links are sent as transactional messages to the people who registered, whether or not they ticked the consent box. Addresses that bounced, complained or are on a suppression list are skipped.
What happens if I change the date or venue?
The event page, ticket pages and calendar file update as soon as you save. Ticket emails already sent are not resent automatically, so send a short campaign to the event’s tag, or resend individual tickets from the attendee list.
Can I export the attendee list?
Yes, as a CSV with each person’s status, guests, ticket code and check-in time, plus payment status, amount and Razorpay payment ID for paid events.
Does registering subscribe people to my newsletter?
Only if they tick the consent box on the form. They then join the list you picked for the event, and the time and page of their consent are recorded. Everyone else stays out of your marketing sends.