MailNesto vs Zoho Campaigns: an honest comparison
Pricing, all 51 features side by side, where Zoho Campaigns may suit you better, and how to switch. Facts checked November 2026.
The short version
| MailNesto | Zoho Campaigns | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Email marketing app in the Zoho suite with campaigns, workflows, forms and Zoho CRM integration, priced by contact tier. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Monthly or annual subscription priced by contact tier (unlimited emails on paid plans); separate pay-as-you-go email credits |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | Forever Free: up to 2,000 contacts, 6,000 emails/month, 5 users |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Standard from $4/mo (500 contacts, unlimited emails, 10 users). INR amounts are behind a currency switch the official page did not render; a Zoho reseller lists Standard at ₹180/mo billed annually (₹240 monthly). |
| Price goes up with | Contacts and monthly emails | Contact count (Standard up to 100,000 contacts; Professional for larger lists); annual billing saves 25% |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Yes — rupee prices offered |
| Company | MailNesto | Zoho Corporation, Chennai, India |
What you get in MailNesto that Zoho Campaigns limits or leaves out
Deals board with stages, tasks with reminders, notes and companies — included.
Zoho Campaigns: not available — Zoho Campaigns has no pipeline of its own, though it can segment on deals and accounts synced from the separate Zoho CRM.Spend over the next 12 months and each customer’s next order date, in segments and automations.
Zoho Campaigns: not available — Ecommerce data covers past purchases and spend only, with no predicted values.Store carts with a recovery link.
Zoho Campaigns: partly — Professional onlyReceipts and OTPs via API, same account.
Zoho Campaigns: partly — Zoho Campaigns Email API module exists; scope and plan not confirmed (Zoho's ZeptoMail is a separate product)Canvas with live counts on every step.
Zoho Campaigns: partly — Drag-and-drop workflow builder on Standard and Professional; not on FreeSame clock time wherever people live.
Zoho Campaigns: partly — Time-zone based sending on Professional onlyEverything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | Zoho Campaigns |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | YesDrag-and-drop editor on all plans |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | YesHTML code editor and Import/Upload HTML |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | YesBasic templates on Free; advanced and ecommerce templates on paid plans |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | YesGen AI content generation listed on all plans |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | Not confirmed |
| Conditional content blocks | Show blocks by any field or by tag | PartlyProfessional plan only |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | YesStandard and above; not on Free |
| A/B test sender, content or send time | Sender name, whole content or send time | PartlySender details and content can be tested (2 versions); send-time testing not documented; paid plans |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | PartlyRSS campaigns on Professional only |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | YesA recommendations component uses Shopify, WooCommerce or Zoho Commerce data; the personalised types need at least 10 products, 50 orders and 100 customers. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | PartlyBasic on Standard; advanced segmentation on Professional |
| Contact tags | Unlimited tags, tag-based triggers and conditions | PartlyComparison page lists tags/contact scoring on Professional; help docs describe tags generally |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | YesMultiple mailing lists; contacts can belong to several lists; priced by contacts |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | PartlySignup forms on all plans; pop-up forms on Standard and above |
| Landing pages | Hosted pages with their own A/B tests | PartlyVia separate Zoho LandingPage product integration, not built into Campaigns |
| Double opt-in | Per list, with editable confirmation pages and emails | YesSingle and double opt-in supported for signup forms |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | YesImports .xls/.xlsx and .csv |
| Subscriber preference centre | Topics, snooze and data requests | YesTopics-based preferences listed on all plans |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | YesContact scoring on the Professional plan: points for opens, clicks, replies, opt-ins, field rules and a workflow 'Add score' action |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | NoZoho Campaigns has no pipeline of its own, though it can segment on deals and accounts synced from the separate Zoho CRM. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | NoEcommerce data covers past purchases and spend only, with no predicted values. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | PartlyDrag-and-drop workflow builder on Standard and Professional; not on Free |
| Branches with more than two paths | Conditions and splits with up to 8 paths | YesMulti-Way Condition (3+ paths) and Random Split; comparison page lists multi-way split on Professional |
| Automation goals | People who convert leave at once, counted in the report | Not confirmed |
| Birthday & anniversary triggers | Any date field, days before or after | PartlyDate-field triggers on Professional only |
| Abandoned cart recovery | Store carts with a recovery link | PartlyProfessional only |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | PartlyStandard: form/list/segment triggers; Professional adds open, purchase and other triggers |
| Send-time optimisation | Each contact at their usual opening hour | YesListed on all plans |
| Send in each subscriber’s time zone | Same clock time wherever people live | PartlyTime-zone based sending on Professional only |
| Resend to non-openers | One click, new subject, now or scheduled | YesFollow-up chain/child campaign 'For Unopens' from campaign report |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesSPF/DKIM/DMARC domain authentication |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | PartlyTracking domain documented for Zoho Campaigns Email API; not confirmed for bulk campaigns |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | Not confirmed |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | Not confirmed |
| Spam check before sending | Content and link checks with fixes | YesSpam/compliance check on all plans |
| Inbox placement prediction | Gmail tab and folder prediction per provider | PartlyInbox Previews show rendering across clients/devices; no inbox placement test found |
| Link & click report | Clicks per link, including old links | YesLink Click Map in campaign reports |
| Country & city report | Map of opens and clicks by place | YesTop open locations / views by location |
| Revenue tracking | Orders and revenue per campaign and automation | PartlyStore vs email revenue on Professional only |
| Campaign vs campaign comparison | 2–4 campaigns side by side | YesCampaign Comparison in Reports, up to 5 campaigns |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | YesAPI on all plans |
| Webhooks | Signed, retried, per event | PartlyProfessional only |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | YesOfficial Zoho Campaigns plugin on wordpress.org |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | PartlyStandard: bulk campaigns only; full integration on Professional; not on Free |
| Zapier, Make & Pabbly | Connect thousands of apps | PartlyZapier on paid plans; not on Free |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | YesZoho Campaigns syncs natively with Zoho CRM and has a scheduled HubSpot sync for contacts, companies and deals that can push engagement back. |
| Transactional email | Receipts and OTPs via API, same account | PartlyZoho Campaigns Email API module exists; scope and plan not confirmed (Zoho's ZeptoMail is a separate product) |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | Partly5/10/20 users by plan; custom roles on Professional only |
| Client workspaces for agencies | Manage clients with their own allowances | PartlyWorkspaces on Professional; no agency client console confirmed |
| White-label & your own app address | Your brand on the app and public pages | Not confirmed |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | YesContent Approval: admins require approval for chosen users; approvers Approve/Hold |
Zoho Campaigns’s plans
Monthly or annual subscription priced by contact tier (unlimited emails on paid plans); separate pay-as-you-go email credits. Prices in USD (INR selectable on the official pricing page), as published.
When Zoho Campaigns may be the better fit
Every tool has strengths. Zoho Campaigns could suit you better if:
- You already use Zoho CRM, Zoho One or other Zoho apps and want native data sync
- You want a low entry price with unlimited emails on paid plans and a usable free tier (2,000 contacts)
- You need Excel import, double opt-in, topic preferences and a WordPress plugin out of the box
- You want an Indian vendor with INR pricing
Move from Zoho Campaigns to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from Zoho Campaigns
Contacts > All Contacts > More > Export Contacts (choose list/contact type, fields, .csv or .xls, then Export as). For one list: Contacts > Manage Lists > hover list > More (⋮) > Export Contacts. Requires export privilege.
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
No bulk template export found; copy HTML from the HTML code editor per campaign/template. Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Merge tags use $[FIELD|Default|Fallback]$ syntax (e.g. $[FNAME|Customer|Guest]$); unsubscribe tag $[LI:UNSUBSCRIBE]$. Workflows, reports and topics do not export.
Questions about MailNesto and Zoho Campaigns
Can I move my contacts from Zoho Campaigns to MailNesto?
Yes. In Zoho Campaigns: Contacts > All Contacts > More > Export Contacts (choose list/contact type, fields, .csv or .xls, then Export as). For one list: Contacts > Manage Lists > hover list > More (⋮) > Export Contacts. Requires export privilege.. Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than Zoho Campaigns?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; Zoho Campaigns’s entry plan is Standard from $4/mo (500 contacts, unlimited emails, 10 users). INR amounts are behind a currency switch the official page did not render; a Zoho reseller lists Standard at ₹180/mo billed annually (₹240 monthly).. Compare both for your own numbers before deciding.
Does MailNesto have the features I use in Zoho Campaigns?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
Compare MailNesto with other tools
Where these facts come from (23 sources)
- help.zoho.com/portal/en/kb/campaigns/faqs/ecommerce-solution/articles/ecommerce-sol
- help.zoho.com/portal/en/kb/campaigns/faqs/contact-management/articles/can-zoho-crm-
- help.zoho.com/portal/en/kb/campaigns/user-guide/import-contacts/import-from-crm-app
- help.zoho.com/portal/kb/articles/how-to-setup-contact-scoring
- help.zoho.com/portal/en/kb/articles/how-to-send-follow-up-campaigns
- help.zoho.com/portal/en/kb/campaigns/email-api/user-guide/articles/domains-28-7-202
- help.zoho.com/portal/en/kb/campaigns/faqs/a-b-testing/articles/ab-testing
- help.zoho.com/portal/en/kb/campaigns/faqs/contact-management/articles/contact-manag
- help.zoho.com/portal/en/kb/campaigns/faqs/email-campaigns/articles/email-campaigns-
- help.zoho.com/portal/en/kb/campaigns/getting-started-guide/articles/key-features-of
- help.zoho.com/portal/en/kb/campaigns/user-guide/analytics/articles/email-campaign-a
- help.zoho.com/portal/en/kb/campaigns/user-guide/import-contacts/import-from-file/ar
- itforsme.in/pricing/zoho-campaigns-india
- wordpress.org/plugins/zoho-campaigns/
- sequenzy.com/pricing/zoho-campaigns
- zoho.com/campaigns/comparison.html
- zoho.com/campaigns/inbox-previews.html
- zoho.com/campaigns/marketing-automation/
- zoho.com/campaigns/pricing.html
- help.zoho.com/portal/en/kb/zoho-landingpage/integrations/zoho/articles/zoho-campaig
- help.zoho.com/portal/en/kb/campaigns/faqs/marketing-automation/process-components/a
- help.zoho.com/portal/en/kb/campaigns/faqs/reports-and-analytics/articles/how-many-c
- help.zoho.com/portal/en/kb/campaigns/user-guide/settings/campaign-policy/articles/h
Zoho Campaigns is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked November 2026); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.