MailNesto vs Mailgun: an honest comparison
Pricing, all 51 features side by side, where Mailgun may suit you better, and how to switch. Facts checked November 2026.
The short version
| MailNesto | Mailgun | |
|---|---|---|
| What it is | Email marketing, automation and transactional email in one account, made for growing businesses. | Developer-focused email sending API and SMTP relay with templates, mailing lists, inbound routing and paid deliverability (Optimize) and QA (Inspect) add-ons. |
| Pricing model | Monthly plans by contacts and emails; switch plans any time | Monthly subscription by included email volume plus per-1,000 overage; separate add-ons for Optimize (deliverability) and Inspect (QA) |
| Free plan | Free plan: 500 contacts, 2,500 emails a month | Free: 100 emails/day, 1 user, 1 custom sending domain, 1-day log retention |
| Entry paid plan | Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts | Basic from $15/mo: 10,000 emails/mo, no daily cap, 1 sending domain, 5 inbound routes, 1-day logs; overage from $1.80 per 1,000 |
| Price goes up with | Contacts and monthly emails | Monthly email volume; log retention, domains, users, dedicated IPs and validations by tier |
| Pay in rupees (₹) | Yes — with a GST invoice every month | Not stated |
| Company | MailNesto | Sinch AB (Sweden), acquired 2021; Mailgun Technologies, USA |
What you get in MailNesto that Mailgun limits or leaves out
Deals board with stages, tasks with reminders, notes and companies — included.
Mailgun: not available — Mailgun is a sending and deliverability API with no CRM.Spend over the next 12 months and each customer’s next order date, in segments and automations.
Mailgun: not available — Analytics cover delivery and engagement only, with no CLV prediction.Points for opens, clicks, visits, forms, events and orders; hot-lead alerts.
Mailgun: not available — Sending API with mailing lists; no contact scoringConditions and splits with up to 8 paths.
Mailgun: not availableBestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store.
Mailgun: not available — Mailgun is a sending API with HTML templates and has no store-connected product blocks.Contacts and lead score sent every few minutes; their workflows can send contacts back.
Mailgun: not available — No CRM integrations are offered beyond the API.Everything, side by side
Hover or tap a mark for the details.
| Feature | MailNesto | Mailgun |
|---|---|---|
| Email creation | ||
| Drag-and-drop email builder | Block builder with desktop, tablet and phone preview | PartlyDrag-and-drop template builder (Foundation+), for templates sent via API; no campaign builder |
| Custom HTML editor & import | Edit HTML, import .html/.zip, download as HTML or ZIP | YesHTML templates in editor or via API |
| Ready-made template library | Designed templates for sales, launches, newsletters, events and festivals | YesFree gallery of responsive newsletter templates customisable in the Email Editor |
| AI writing assistant | Write, shorten, rephrase and get subject-line ideas | NoAI is only AI Insights in Optimize (deliverability explanations, Oct 2026) and MCP/CLI tooling; no content generation |
| Spintax (vary words per recipient) | {{spin:Hi|Hello|Hey}} — stable per recipient | Not confirmed |
| Conditional content blocks | Show blocks by any field or by tag | PartlyTemplate variables per message; conditional logic depends on your code/templates |
| A/B test subject lines | Test group, winner by opens or clicks, auto-send to the rest | NoNo A/B campaign feature in the sending product |
| A/B test sender, content or send time | Sender name, whole content or send time | NoNo A/B campaign feature in the sending product |
| RSS-to-email & RSS block | RSS digests and an RSS block filled when sending | NoNo campaign product |
| Product blocks & recommendations | Bestsellers, new arrivals, picks for each person, recently viewed and cart items — from your store | NoMailgun is a sending API with HTML templates and has no store-connected product blocks. |
| Audience & growth | ||
| Advanced segmentation | Fields, tags, behaviour, orders and predictions | NoNo contact segmentation; done in your own system |
| Contact tags | Unlimited tags, tag-based triggers and conditions | PartlyMessage tags for reporting, not contact tags |
| Multiple lists at no extra cost | Lists with their own sender, pages and settings | PartlyMailing lists (send to a list address); no list-based marketing UI |
| Signup forms & pop-ups | Visual form builder: inline, pop-up, bar, slide-in, full screen | NoNo form builder; validation API for your own forms |
| Landing pages | Hosted pages with their own A/B tests | No |
| Double opt-in | Per list, with editable confirmation pages and emails | NoNot provided; list members added via API are subscribed directly |
| Import from Excel (.xlsx) | Excel, CSV or paste — with column mapping | NoMailing list members via CSV or JSON upload |
| Subscriber preference centre | Topics, snooze and data requests | PartlyUnsubscribe links scoped to domain, tag (%tag_unsubscribe_url%) or mailing list; no preference page |
| Lead scoring | Points for opens, clicks, visits, forms, events and orders; hot-lead alerts | NoSending API with mailing lists; no contact scoring |
| Deals board, tasks & companies | Deals board with stages, tasks with reminders, notes and companies — included | NoMailgun is a sending and deliverability API with no CRM. |
| Predicted lifetime value & next order date | Spend over the next 12 months and each customer’s next order date, in segments and automations | NoAnalytics cover delivery and engagement only, with no CLV prediction. |
| Automation | ||
| Visual automation builder | Canvas with live counts on every step | NoAutomation is built in your own code |
| Branches with more than two paths | Conditions and splits with up to 8 paths | No |
| Automation goals | People who convert leave at once, counted in the report | No |
| Birthday & anniversary triggers | Any date field, days before or after | No |
| Abandoned cart recovery | Store carts with a recovery link | No |
| Opens, clicks & website triggers | Campaign opens/clicks, page visits and events | PartlyWebhooks on opens/clicks let your app trigger emails |
| Send-time optimisation | Each contact at their usual opening hour | PartlyPer-message STO via API/SMTP parameter; listed on Scale plan |
| Send in each subscriber’s time zone | Same clock time wherever people live | YesTime Zone Optimization via o:time-zone-localize |
| Resend to non-openers | One click, new subject, now or scheduled | No |
| Deliverability & reports | ||
| SPF, DKIM & DMARC checks | Guided DNS setup and live checks | YesDomain DNS verification (SPF/DKIM) in control panel |
| Branded tracking domain | links.yourbrand.com with automatic HTTPS | YesTracking CNAME on your domain |
| Bring your own sending service | Amazon SES, SendGrid, Mailgun, Brevo, any SMTP and more | NoMailgun is itself the sending service |
| Warm-up & sending limits | Gradual ramp for new senders and daily sending caps | PartlyAutomated dedicated IP warm-up listed; dedicated IPs from Foundation 100k / Scale |
| Spam check before sending | Content and link checks with fixes | PartlySpam testing in Inspect add-on (Premium) |
| Inbox placement prediction | Gmail tab and folder prediction per provider | PartlyInspect add-on (client previews) and Optimize add-on (inbox placement tests) |
| Link & click report | Clicks per link, including old links | NoClick metrics only; no per-link breakdown documented in reporting |
| Country & city report | Map of opens and clicks by place | YesCountry dimension in reporting dashboard |
| Revenue tracking | Orders and revenue per campaign and automation | No |
| Campaign vs campaign comparison | 2–4 campaigns side by side | PartlyBreak down metrics by tag (up to 3 dimensions) |
| Integrations | ||
| REST API | Contacts, campaigns, automations, orders and more | Yes |
| Webhooks | Signed, retried, per event | YesEvent webhooks on all plans |
| WordPress plugin | Forms, block, widget, tracking and WooCommerce opt-in | YesFree Mailgun for WordPress plugin: routes WP mail via API/SMTP, list-subscription shortcode forms |
| Shopify & WooCommerce | Contacts and orders from both; abandoned carts from Shopify | NoNo ecommerce data integration; WooCommerce mail can be routed through the WordPress plugin only |
| Zapier, Make & Pabbly | Connect thousands of apps | YesZapier integration (updated Oct 30, 2025 with validation, alert and route triggers); Make/Pabbly not checked |
| HubSpot & Zoho CRM sync | Contacts and lead score sent every few minutes; their workflows can send contacts back | NoNo CRM integrations are offered beyond the API. |
| Transactional email | Receipts and OTPs via API, same account | YesCore product |
| Teams & agencies | ||
| Team roles & permissions | Owner, admin, marketer, analyst, developer and custom roles | PartlyAdmin/Developer/Support/Billing/Analyst roles; multi-user from Foundation |
| Client workspaces for agencies | Manage clients with their own allowances | PartlySubaccounts on Enterprise only |
| White-label & your own app address | Your brand on the app and public pages | PartlyOwn sending and tracking domains; no white-label app |
| Campaign approval workflow | In client workspaces: marketers request, owners approve | NoNo campaign workflow |
Mailgun’s plans
Monthly subscription by included email volume plus per-1,000 overage; separate add-ons for Optimize (deliverability) and Inspect (QA). Prices in USD (EUR/GBP selectable on pricing page), as published.
When Mailgun may be the better fit
Every tool has strengths. Mailgun could suit you better if:
- Developers want a sending API/SMTP relay with detailed logs, webhooks and inbound email routing
- You need per-message send time and recipient time-zone optimisation via API
- You want optional add-ons for inbox placement testing and email client previews from the same vendor
- You need EU-region sending
Move from Mailgun to MailNesto
Most teams are sending from MailNesto within a day.
- 1
Export from Mailgun
No contact database to export. Mailing list members via API (GET /v3/lists/{address}/members/pages). Suppressions via the Suppressions API (bounces, unsubscribes, complaints per domain). Reporting tables export to CSV via the Export button.
- 2
Import into MailNesto
Contacts → Import: upload the CSV or Excel file (or paste it), map the columns, choose a list. Import only subscribed people, then paste unsubscribed, bounced and complained addresses into Audience → Suppression list so they never get email again.
- 3
Bring your designs
Fetch templates and versions via the Templates API, or copy HTML from the template editor. Then import the .html or .zip in Templates, or start from one of ours.
- 4
Authenticate your domain
Add the SPF, DKIM and DMARC records MailNesto shows you, then send a test. New senders ramp up gradually to protect your reputation.
- 5
Rebuild automations
Start from a recipe (welcome, birthday, win-back, abandoned cart) or build your own journey with branches and goals. Note: Template variables are passed per message (e.g. t:variables JSON); suppression lists should be imported to the new sender before first send.
Questions about MailNesto and Mailgun
Can I move my contacts from Mailgun to MailNesto?
Yes. In Mailgun: No contact database to export. Mailing list members via API (GET /v3/lists/{address}/members/pages). Suppressions via the Suppressions API (bounces, unsubscribes, complaints per domain). Reporting tables export to CSV via the Export button.. Then import the file in MailNesto (CSV, Excel or paste), map the columns and choose a list. Unsubscribed and bounced people stay suppressed.
Is MailNesto cheaper than Mailgun?
It depends on your list size and how often you send. MailNesto plans start at Starter from ₹1,499/month (+ 18% GST) or $19/month outside India · 5,000 contacts; Mailgun’s entry plan is Basic from $15/mo: 10,000 emails/mo, no daily cap, 1 sending domain, 5 inbound routes, 1-day logs; overage from $1.80 per 1,000. Compare both for your own numbers before deciding.
Does MailNesto have the features I use in Mailgun?
Most likely — the table above covers 51 features. If something you rely on is missing, tell us and we’ll show you how MailNesto handles it.
Will my deliverability change?
Deliverability depends mostly on your domain’s authentication and your list. MailNesto checks SPF, DKIM and DMARC for you, ramps new senders up gradually and can send through your own SES, SendGrid or SMTP.
Do I have to switch everything at once?
No. Many teams start by sending one newsletter from MailNesto while the old tool keeps running, compare the results, then move automations over.
Compare MailNesto with other tools
Where these facts come from (20 sources)
- mailgun.com/features/
- documentation.mailgun.com/docs/mailgun/user-manual/sending-messages/mailing-lists.md
- documentation.mailgun.com/docs/mailgun/user-manual/sending-messages/mailing-lists
- documentation.mailgun.com/docs/mailgun/user-manual/sending-messages/send-tzo
- documentation.mailgun.com/docs/mailgun/user-manual/tracking-messages/tracking-messages
- help.mailgun.com/hc/en-us/articles/16380043681435-Subaccounts
- help.mailgun.com/hc/en-us/articles/25065463903899-Account-User-Roles
- help.mailgun.com/hc/en-us/articles/360007512013-Can-I-transfer-my-domain-to-another-re
- help.mailgun.com/hc/en-us/articles/360042135833-Send-Time-Optimization
- help.mailgun.com/hc/en-us/articles/4402703701019-Reporting-Dashboard
- help.mailgun.com/hc/en-us/articles/6923289387675-Email-Templates-Editor
- mailgun.com/inspect/pricing
- mailgun.com/pricing/
- mailgun.com/pricing/inspect/
- mailgun.com/pricing/optimize/
- mailgun.com/solutions/email-marketing-software/
- help.mailgun.com/hc/en-us/articles/6923594619803-Are-prebuilt-templates-available-in-t
- mailgun.com/releases/
- documentation.mailgun.com/docs/mailgun/user-manual/tracking-messages/tracking-unsubscribes
- mailgun.com/integrations/wordpress/
Mailgun is a trademark of its owner. This comparison is our own, made from public information on each vendor’s website (checked November 2026); we aren’t affiliated with them. Plans and prices change — check the vendor’s site before you decide, and tell us if something here is out of date and we’ll fix it.