E-commerce email template
Price drop alert email template
Tell shoppers an item they viewed or wishlisted is now cheaper, with old vs new price.
Free with MailNesto · edit everything in the drag-and-drop editor
What’s inside
What this template includes
- Headline: “Good news, Priya — the price just dropped”
- 1 image
- A button: “Buy now at ₹1,899”
- A table
- A highlighted notice
- Footer with your address and unsubscribe link
- Mobile-friendly layout
How to use it
From template to sent, in minutes
- Open it in MailNesto — click “Use this template” (sign-up is free).
- Make it yours — your logo, colours, words and pictures; your brand kit fills them in.
- Pick who gets it — a list, a segment or everyone.
- Test and send — send yourself a test, check it on a phone, then send or schedule.
Tips
Tips for e-commerce emails
- Show the product, the price and one clear “Shop now” button.
- Answer the usual doubts: delivery charges, COD, returns.
- Use product blocks so each person sees what suits them.
- Track revenue per email, not just opens.
More like this
More e-commerce email templates
Abandoned cart reminderFriendly cart reminder with the items left behind, trust badges and a small nudge coupon.E-commerceOrder shippedShipping update with delivery progress, order summary and a tracking button.E-commerceBack in stockAlert subscribers that a popular product is available again, with social proof and urgency.E-commerceNew arrivalsFresh-drop showcase with a navigation menu, four-image collage and two featured product cards.E-commerceReview requestPost-delivery ask for a product review with three quick reaction buttons and a thank-you coupon.E-commerceLoyalty points summaryMonthly loyalty statement with points balance, progress to the next tier and a rewards table.E-commerce
FAQ
Questions about this template
Is the price drop alert template free?
Yes. It’s included with MailNesto, on the free plan too.
Can I edit it?
Every part of it — text, images, colours, buttons and layout — in the drag-and-drop editor. Merge tags like {{first_name}} fill in each person’s details when you send.
Does it work on mobile?
Yes. Use the phone view above to see how it looks on a small screen.