Re-engagement email template
Win-back: here’s what’s new email template
Bring lapsed customers back by showing what changed since their last visit, plus a welcome-back offer.
Free with MailNesto · edit everything in the drag-and-drop editor
What’s inside
What this template includes
- Headline: “It’s been a while, Priya 👋”
- 2 blocks of text you can rewrite
- A button: “Come take a look”
- A coupon code block
- Key numbers
- Footer with your address and unsubscribe link
- Mobile-friendly layout
How to use it
From template to sent, in minutes
- Open it in MailNesto — click “Use this template” (sign-up is free).
- Make it yours — your logo, colours, words and pictures; your brand kit fills them in.
- Pick who gets it — a list, a segment or everyone.
- Test and send — send yourself a test, check it on a phone, then send or schedule.
Tips
Tips for re-engagement emails
- Ask honestly whether they still want your emails.
- Remove people who don’t respond — it protects your deliverability.
- Keep the offer simple.
FAQ
Questions about this template
Is the win-back: here’s what’s new template free?
Yes. It’s included with MailNesto, on the free plan too.
Can I edit it?
Every part of it — text, images, colours, buttons and layout — in the drag-and-drop editor. Merge tags like {{first_name}} fill in each person’s details when you send.
Does it work on mobile?
Yes. Use the phone view above to see how it looks on a small screen.