Non-profit email template
Donation appeal email template
Fundraising appeal with a goal progress bar, impact numbers, what each amount does and a beneficiary story.
Free with MailNesto · edit everything in the drag-and-drop editor
What’s inside
What this template includes
- Headline: “Every child deserves a classroom”
- 2 blocks of text you can rewrite
- 1 image
- A button: “Donate now”
- A table
- A quote or testimonial block
- Key numbers
- Footer with your address and unsubscribe link
- Mobile-friendly layout
How to use it
From template to sent, in minutes
- Open it in MailNesto — click “Use this template” (sign-up is free).
- Make it yours — your logo, colours, words and pictures; your brand kit fills them in.
- Pick who gets it — a list, a segment or everyone.
- Test and send — send yourself a test, check it on a phone, then send or schedule.
Tips
Tips for non-profit emails
- Show one person’s story, not just numbers.
- Thank donors before you ask again.
FAQ
Questions about this template
Is the donation appeal template free?
Yes. It’s included with MailNesto, on the free plan too.
Can I edit it?
Every part of it — text, images, colours, buttons and layout — in the drag-and-drop editor. Merge tags like {{first_name}} fill in each person’s details when you send.
Does it work on mobile?
Yes. Use the phone view above to see how it looks on a small screen.